Five years later, Reels leads India’s short-form video space, IPSOS study finds
2025-09-16 12:00Surveying more than 3,500 respondents across 33 cities, the study reveals that Reels now leads the short-form video space by a significant margin. A striking 92% of users indicated a preference for Reels over other formats, while 95% reported watching it daily—outpacing competing platforms by at least 12 percentage points.